What types of landing pages are there?

 

In terms of design or purpose, some landing pages are different. I'll walk you through each of the seven types of landing pages in today's post.

I'll review some of the applications for each kind and their shortcomings. Each type has advantages and disadvantages. This should assist you in determining which style is best for your marketing activities.

A purpose of a web development landing page is to elaborate on the message of the advertisement or link and persuade the visitor to "convert" into a customer by performing a particular action. Here are a few types of the landing page.

Click Through Landing Page Links

This landing page is straightforward. The only goal is to give a prospect all the information they require about an offer, outlining the advantages and the context of use in a way that will persuade them to continue to the purchase point. You must read the offer's details and click on the business's website, which will convince you to make the purchase.

Lead Capture Landing pages

Lead capture landing pages, also known as squeeze pages, are designed to collect visitors' personal information, typically starting with their name and email address. An actual squeeze page offers a button to submit your information; there are no links or other means of navigating.

Usually, a reward is provided in exchange for this personal information. In tomorrow's piece, we'll discuss some examples of these incentives.

Infomercial Landing Pages

These pages are the infomercials of online marketing, as suggested by the name. They operate by utilizing the same exuberant vocabulary you've heard in those Sham Wow TV advertisements and are often about 50ft long (a lot of scrolling).

The sales message draws the reader in more profound as they read further down the page, and because it took some work for them to reach that far, their commitment to reading is increased.

Facebook Landing Pages

Businesses that attempt to generate viral buzz typically do so to increase their visibility. Examples of this kind of page frequently include entertaining flash games or humorous movies.

Whether it's a small logo, a "powered by" reference in the footer, a concern near the end of the video, or oblique product references in the game or video, they'll include a subtle reference to the firm who made them.

Microsites (Independent Smurf)

Microsites are supplemental, compact websites that are utilized for rather sizable campaigns. They typically feature a vanity URL related to the campaign's timeliness and relevancy. Despite having more than one page, it is still referred to as a landing page because it is a location to which customers are sent by paid web advertisements and print and TV advertising.

Automakers frequently use this structure, which creates specific microsites for each type of vehicle they make.

Product Detail Landing Pages

The Product Detail landing page is a typical design for landing pages in the retail sector. The complete information about the item for sale is included on this single page on the main website.

This kind of landing page development has the advantage that making a different page doesn't involve additional labor.